EMAC 2026 Doctoral Colloquium
May 31-June 2, 2026
Bath, UK
The Doctoral Colloquium is a closed event accessible only to accepted participants.
EMAC Doctoral Colloquium 2026
May 31-June 2, 2026
Bath, UK
Call for Submissions
The European Institute for Advanced Studies in Management (EIASM) and EMAC in collaboration with the University of Bath organise this 39th Colloquium for doctoral students in marketing.
The colloquium will be held at the University of Bath (Bath, UK) on May 31-June 2, 2026 prior to the EMAC Spring Conference 2026 ( June 2-5, 2026).
The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.
It will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants’ work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.
Please note that eligibility is restricted to applicants who have not previously attended the Doctoral Colloquium.
Chair:
Katrijn Gielens (Tilburg University, The Netherlands)
Faculty:
Consumer Behavior – Beginner
Chair: Alix Barasch (University of Colorado, USA).
Co-chairs: Zach Estes (Bayes Business School, UK)
Christophe Lembregts (Erasmus University, The Netherlands)
Consumer Behavior - Intermediate/Advanced
Chair: Christoph Fuchs (Vienna University, Austria)
Co-chairs: Kristin Diehl (University of Southern California, USA)
Nailya Ordabayeva (Boston University, USA)
Marketing Modelling – Beginner
Chair: Maarten J. Gijsenberg (University of Groningen, the Netherlands)
Co-chairs: Dominik Papies (University of Tübingen, Germany)
Gaia Rubera (Bocconi University, Italy)
Marketing Modelling - Intermediate/Advanced
Chair: Bart Bronnenberg (Tilburg University, The Netherlands)
Co-chairs: Aurelie Lemmens (Erasmus University, The Netherlands
Paulo Albuquerque (INSEAD, France)
Marketing Strategy – Beginner
Chair: Lopo Rego (Indiana University, USA)
Co-chairs: Simone Wies (Goethe University Frankfurt, Germany)
Neil Morgan (University of Wisconsin-Madison, USA)
Marketing Strategy - Intermediate/Advanced
Chair: Kelly Hewett (Colorado State University, USA)
Co-chairs: Jan Benedict Steenkamp (University of North Carolina, USA)
John Hulland (University of Georgia, USA)
Submission Deadline: 26 January 2026 (16:00 CET Time)
For more information about the Doctoral Colloquium and application, please see the announcement
We look forward to your submission!
Best regards,
Katrijn Gielens, EMAC Doctoral Colloquium Chair
Anne-Laure Marteaux, EMAC Executive Secretary
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