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Welcome to the 55th Annual Conference of the European Marketing Academy at the University of Bath School of Management, UK from June 2 to June 5 2026.

The Conference is preceded by the EMAC Doctoral Colloquium on May 31 May- June 2, 2026.

We are excited to welcome you to our beautiful city, our world-leading University and our ambitious School for an inspiring week of research, discussions and new connections.

We look forward to receiving your papers and examining together how marketing can play a role in shaping the future of our society.
 

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