Welcome to the 55th Annual Conference of the European Marketing Academy at the University of Bath School of Management, UK from June 2 to June 5 2026.

The Conference is preceded by the EMAC Doctoral Colloquium on May 31 May- June 2, 2026.

We are excited to welcome you to our beautiful city, our world-leading University and our ambitious School for an inspiring week of research, discussions and new connections.

We look forward to receiving your papers and examining together how marketing can play a role in shaping the future of our society.
 

 

Keydates:

  • Paper & Special Session Submission Deadline: 1 December 2025 (16:00 CET Time) No extension of deadline!
     
  • Doctoral Colloquium Submission Deadline: 26 January 2026 (16:00 CET Time)
     
  • Authors will be notified of the track chair's decisions in March 2026.
     
  • Registration Deadline for authors with a paper accepted for oral presentation: 8 April 2026

     
  • Early Bird Registration Deadline: 22 April 2026